Journal

What Is a Haori? The Traditional Japanese Jacket Explained
What is a haori? Discover the history, construction and meaning of the traditional Japanese jacket, how it differs from a kimono, and how SUSUMU AI translates its principles into contemporary design.
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Japanese Clothing Brand: How to Recognise Authenticity and Substance
Looking for a Japanese clothing brand? Learn how to recognise substance through heritage, cultural precision, Japanese fabrics, design language and transparent production.
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Personal Styling in Berlin: When Advice Truly Helps
When personal styling brings clarity to fit, fabric, important occasions and a wardrobe that no longer reflects your life.
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Japanese Fashion from Berlin: Between Fabric, Presence and Atelier
What Japanese-inspired fashion means — and how SUSUMU AI translates this aesthetic into contemporary clothing made in Berlin.
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