Exclusively Made to Order
Timeless heritage textiles
Personalized Customer Care
Handmade in berlin
Our Signature Icons
MOST LOVED
16 colors available
16 colors available
15 colors available
15 colors available
New fabric collection
KIKU (菊)
CHRYSANTHEMUMS IN SHADES OF BLUE
In Japan, the chrysanthemum symbolizes dignity, longevity, and inner strength
Our aim is to create elegant, timeless, and functional pieces that honor craftsmanship and endure beyond seasons.
OUR FABRICSLimited fabric
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NEW IN
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16 colors available
15 colors available
14 colors available
Shop the look
15 colors available
Shop the look
16 colors available
15 colors available
Shop the look
15 colors available
15 colors available
Shop the look
16 colors available
16 colors available
15 colors available
14 colors available
15 colors available
16 colors available
15 colors available
15 colors available
15 colors available
16 colors available
Recognized for sustainable design and timeless craftsmanship
as seen in
進愛 - SUSUMU AI - CONTINUOUS LOVE -
Fabric made in Japan - Garment Made in Germany
Artisan Crafted
THREADS OF CONTINUOUS LOVE
SUSUMU AI Women
Real women. Real stories. Real craftsmanship.
The Design
Alisa’s design philosophy defines SUSUMU AI: garments that merge heritage and innovation, where every line, fabric, and detail embodies timeless elegance and refined craftsmanship.
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Our commitments
From the very beginning, responsibility has been at the heart of SUSUMU AI — towards our customers, our craft, and the environment. Every step, from design to distribution, is approached with intention and care, creating pieces that are timeless, meticulously handcrafted, and made to last.
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Founded by siblings Alisa and Keiko, inspired by their grandfather Susumu — whose name means ‘to continue’.
‘Ai’ stands for love — the foundation of everything we create.
Each garment continues this thread of care, clarity, and timeless beauty.
Style Journal
Modern Japanese-Inspired Clothing for Women
Discover what defines modern Japanese-inspired clothing for women — from space, line and wrapping to fabric, movement and contemporary styling.
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How to Style Culottes: Tops, Shoes & Outfit Ideas
Learn how to style culottes for work, everyday wear and evening occasions. A designer’s guide to proportions, tops, shoes, length and layering.
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Why Is It So Hard to Get Rid of Clothes? A Thoughtful Wardrobe Clear-Out
Why is clearing out your wardrobe so difficult? Learn how memories, money and identity influence what we keep and how to declutter clothes without rigid rules or regret.
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