MADE IN JAPAN

Every SUSUMU AI item is thoughtfully designed and marked by innovative and high-quality elements. We personally travel twice a year to Japan in order to select the best fabrics for our pieces.

By selecting fabrics of Japanese origin and keeping a traditional approach, we strive to support the Japanese community and culture. 

Additionally, as SUSUMU AI strives to be fully transparent, a certification mark represents the water consumption of every fabric.

Every Japanese fabric has its own meaning. 

Check below ...

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ASANOHA

"Hemp Leaf - Asanoha"
This pattern was named after its resemblance to a hemp leaf.
It is connected to the ideas of growth and children's health, since hemp is durable and grows quickly.

MODAN TSUBAKI

This is a beautiful flower often used in traditional Japanese patterns.

It means "humility," "discretion," and "the perfect love."

MAME SHIBORI

Mame-shibori is the most common print pattern of Tenugui. Sushi-chef often wears it like a headband in Sushi Bars. Mame means Beans in Japanese and Shibori means Wring. This very popular pea-dots print has a long history. 

KIKUYUUZEN

A symbol of longevity, chrysanthemum also has the meaning of free from disease or calamity, warding off evil spirits, and physical and mental stability.

SAKURA

Cherry blossom is the national flower of Japan. Because cherry trees usually blossom in spring, the first season of a year, it is a symbol of "beginning" and "abundance". In floral language it has the meaning of “accomplishment” and “beauty of heart”.

OUGI

Ougi (Fan) : A shape representing prosperity and good luck.

HANA NO MAI

Pine, bamboo and plum blossom are known as "three friends in cold weather". Pine, bamboo and plum blossom that can withstand freezing cold signify "healthy & longevous", "upright & unyielding" and "honest & clean" respectively.

SEIGAIHA

This design is made of rows of ocean waves forming a fan-shaped pattern.
It symbolizes the desire for continued peaceful living, like the tranquil waves.

SHIBORI

Shibori (しぼり/絞り) (from the verb root "shiboru" – "to wring, squeeze or press") is a Japanese manual resist dyeing technique, which produces a number of different patterns on fabric.

YAGASURI

"Fletching - Yagasuri"
This pattern is based on arrow fletching.
It is used as a lucky charm for weddings and other ceremonies, as it is based on the Japanese saying that, once an arrow is fired, it never returns.

KIKKOU

"Tortoise Shell - Kikkou"
This pattern is made of a bunch of tortoise shell shapes.
Tortoises have long been a symbol of longevity, so this pattern is also a prayer for long life.

SAYAGATA

紗綾形/ Sayagata is a pattern of interlocking manji - ancient Buddhist symbols that have been used across many cultures for thousands of years. The symbol came to Japan around the 1500s, and is known to represent life and strength

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